After garnering thousands of successful media hits for our clients, we know what works.

Of course, we write compelling press releases but that’s just a small part of the magic of successful media relations. The most important piece? Knowing what makes a compelling story and crafting tailored, timely pitches that resonate with reporters and producers.

We’re always on the lookout for story angles, trends, and newsjacking opportunities–all with a simple goal: To make sure that you and your company are seen and heard by the most influential people in YOUR world.

Whether it’s an in-studio TV segment, Zoom interview, radio interview, or podcast, we make sure our clients are at their very best when speaking with the media.

Our customized media training sessions–complete with talking points, best practices, bridging techniques, workbooks, and practice sessions–include everything our clients need for a winning interview.

We work closely with our clients to secure speaking opportunities at the leading events and conferences across North America.

From drafting speaker abstracts to submitting proposals to speaker prep and talking points, we’re there every step of the way to ensure that you and your company shine. We also strategize with our clients to identify networking opportunities, arrange VIP dinners, and secure media interviews and briefings at these events.

Our team of expert writers and editors have a way with words! They can draft all types of content from blogs to byline articles to speaker abstracts to social media posts and website copy.

Need a content and marketing strategy to help launch a new product or enter a new market? We can do that too. Combined, our team has created content for hundreds of companies, nonprofits and media outlets.

A crisis can arise when you least expect it. That’s why it pays to be prepared. Shawna Seldon McGregor is certified by the Crisis Ready Institute and will leverage her knowledge and expertise to support clients before, during and after a crisis.

Shawna and her team can quickly identify when an issue could become a crisis, plan for different outcomes, develop messaging and talking points, and help mitigate loss. We will assist in creating a response plan, implementing the plan, and monitoring the situation.

A carefully crafted social media strategy and execution can help build brand awareness, drive engagement with key audiences, and increase website traffic and sales.

Depending on your specific needs and goals, we can assist with high-level strategy, influencer programs, content creation, community management, and more.

To stay competitive and to increase exposure (and sales), many brands participate in publisher affiliate partner programs.

We will help you determine if affiliate marketing is right for your brand, the differences between affiliate platforms, how to set up an affiliate program, and how to manage an affiliate program for long-term success.

The heart of what we do is earned media placements. However, there are also a number of paid content opportunities (online, print, podcasts, webinars, etc.) and event sponsorships that could be beneficial for your brand as well.

Paid media opportunities such as participation in the Forbes Council and Newsweek Expert Forum, as well as pay-to-play content opportunities with outlets including Ganjapreneur and Cannabis Now are just a few examples. We will help you evaluate these opportunities, negotiate partnerships, develop content, and more.