The cannabis industry is one of the most unique and restricted industries in general, but when it comes to advertising, marketing and public relations, it stands alone in its capabilities and the landscape in which to operate.
The keys to any good marketing or PR campaign in cannabis, since advertising is still almost completely illegal to even engage, are creativity, understanding the laws, and relationships. If you have never worked in PR for the cannabis industry, and made the transition into it, you would know there is a learning curve that requires time. No matter how big, long standing or respected a firm may be, it will take 6-12 months to figure out how to navigate the cannabis terrain.
Unfortunately, many brands and companies will go and hire the most expensive PR firm in the world, only to find out 3-6 months in, that they would have received 20 times more coverage if they would have gone with a firm that has a sole, or major, focus on cannabis for no less than a year. Making the mistake leads to a lot of wasted time and money, which in the cannabis industry as well as any other, are too valuable and can be avoided.
For the second year in row, the team at the Green Market Report has evaluated the most effective public relations firms available to the industry that embody the experience, relationships and compliance know-how to garner your company’s desired press coverage and message management better than anyone else. Read More