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AwardsLeadershipNews
May 2, 2022

Maverick Public Relations Founder Shawna Seldon McGregor Honored as a Top Woman Leader in the Cannabis Industry

Green Market Report’s Women’s Leadership Award recognizes McGregor for her ongoing public relations efforts to elevate the cannabis market NEW YORK CITY (May 2, 2022) — Maverick Public Relations Founder & CEO Shawna Seldon McGregor received the Green Market Report Women’s Leadership Award for Public Relations as part of the GMR Women’s Leadership Awards presentation…
Stan
LeadershipNews
August 11, 2020

Maverick Public Relations Expands to Meet Growing Client Roster

Operations and Marketing Communications Leadership Expands Expertise in Areas of Professional Services, Building Efficiency and Legal Cannabis Markets DENVER (August 10, 2020)—Maverick Public Relations, a boutique public relations and communications agency promoting health, horticulture, science and sustainability customers across North America, is pleased to announce the addition of 20-year agency veteran Stan Wagner. As a…
Shawna Seldon McGregor
News
July 11, 2020

Power Players: Shawna Seldon McGregor on The Green Rush Vs. the Dot-Com Bust

This Power Player’s interview with Alex Halperin of WeedWeek features Shawna Seldon McGregor, who started Maverick Public Relations in 2018 after years at agencies in New York and Denver. Alex and Shawna discuss how successful PR relationships work, what attracts Shawna to a brand and her frustrations with the cannabis mediascape. Read here. Source: WeedWeek
Shawna Seldon McGregor
News
April 17, 2020

Pitching Pot on 4/20

There was a time when PR pros were nervous pitching stories about pot to media outlets. But Shawna Seldon McGregor says things have changed – for the better. Shawna talks marijuana PR with Robert just in time for 4/20 – pot’s high holiday! Also, Robert celebrates the moment by singing a line from a Colorado…
Shawna Seldon McGregor
News
February 18, 2020

Top 12 Most Effective Cannabis PR Firms

The cannabis industry is one of the most unique and restricted industries in general, but when it comes to advertising, marketing and public relations, it stands alone in its capabilities and the landscape in which to operate. The keys to any good marketing or PR campaign in cannabis, since advertising is still almost completely illegal…
Shawna Seldon McGregor
News
January 29, 2020

Top 10 Most Influential Communication Professionals To Watch In Cannabis 2020

As journalists, brand owners and industry professionals, daily we must interact and engage with communication specialists to accomplish a myriad of goals. Like anything, some individuals tend to be more efficient, trustworthy, effective and more of a pleasure to work with overall. There is nothing more upsetting than wasting time and money on services that…
Shawna Seldon McGregor
News
December 17, 2019

PR Power List Cannabis Honor Roll of 2019

There are thousands of PR firms in New York City, but there are only 50 slots on our annual PR Power List. To salute even more of the great work we’ve seen this year, here’s our honor roll of the most influential firms in the cannabis industry. Agencies on previous honor rolls have graduated to…
Shawna Seldon McGregor
News
June 25, 2019

The Herd: New hires, departures and promotions 6.25.19

BusinessDen | Marketing / Communications / PR Shawna Seldon McGregor has formed Maverick Public Relations, a communications consultancy.   This article originally appeared in June 2019 of BusnessDen. To read the original click HERE to continue reading…
Shawna Seldon McGregor
News
June 19, 2019

News of Firms: Maverick PR Formed in Denver

O'DWYER'S | Shawna Seldon McGregor, a former senior vice president at The Rosen Group, has formed Maverick Public Relations, a Denver-based communications consultancy that specializes in the biotech, health & wellness, agribusiness, sustainable technologies, renewable energy, associations, media and cannabis industries. The new agency’s offerings include public relations, media training, investor relations, content development, thought…
Shawna Seldon McGregor
News
June 19, 2019

People on the move: Shawna Seldon Mcgregor

DENVER BUSINESS JOURNAL | Shawna Seldon Mcgregor Founder at Maverick Public Relations EDUCATION:  University of Florida (Gainesville, FL) McGregor provides big agency expertise with the hands-on client service of a seasoned communications expert. Media relations, media training, thought leadership development, content creation and response strategies are among the services she offers. This article originally appeared…
Shawna Seldon McGregor
News
June 18, 2019

Award-winning Strategic Communications Expert Shawna Seldon McGregor Launches Maverick Public Relations

CANNABIS BUSINESS EXECUTIVE | DENVER (June 17, 2019) — Shawna Seldon McGregor announced today the formation of Maverick Public Relations, a Denver-based communications consultancy that specializes in biotech, health & wellness, agribusiness, sustainable technologies, renewable energy, associations, media and cannabis industries. “In the ever-evolving worlds of journalism, content creation and marketing, Shawna is an innovative,…
Shawna Seldon McGregor
News
June 17, 2019

Award-winning Strategic Communications Expert Shawna Seldon McGregor Launches Maverick Public Relations

MG MAGAZINE | DENVER — Shawna Seldon McGregor announced today the formation of Maverick Public Relations, a Denver-based communications consultancy that specializes in biotech, health & wellness, agribusiness, sustainable technologies, renewable energy, associations, media and cannabis industries. “In the ever-evolving worlds of journalism, content creation and marketing, Shawna is an innovative, valued and trusted communications…
Shawna Seldon McGregor
News
March 13, 2019

Top 10 Most Effective Cannabis PR Firms 2019

GREEN MARKET REPORT| 8.) Maverick PR Maverick Public Relations’ mission is to provide big agency expertise with outstanding client service by a seasoned and knowledgeable communications expert. Maverick PR was established by Shawna Seldon McGregor in 2018 after two decades at communications agencies in New York City and Denver. McGregor’s cannabis and hemp experience are…
Shawna Seldon McGregor
News
March 8, 2019

100+ Of The Most Important Women In Weed 2019

GREEN MARKET REPORT | In honor of International Women’s Day, we decided to put together a list of the women in the industry that have collectively moved the industry forward with all of their hard work. As we could not name them all, we would like to thank and celebrate all of the women who…
Shawna Seldon McGregor
Leadership
January 8, 2019

Crisis Communications: Tips for Preparing a Response Strategy

CANNABIS BUSINESS EXECUTIVE | We’ve all done it: The fire drill. You’re in the middle of a workday when the alarm bells go off. You leave a project you’re jamming on, walk outside to the designated area, listen to the fire marshal give the spiel about safe exit routes and where you can find a…
Shawna Seldon McGregor
News
November 20, 2018

AxisWire Recognizes Cannabis Industry’s Best Publications and Journalist at the First Annual STAR Media Awards

GREEN MARKET REPORT  | LOS ANGELES, Nov. 20, 2018 /AxisWire/ AxisWire, the cannabis industry’s first tech platform designed for cannabis entrepreneurs to expose their brands and cannabis journalists to seek out breaking stories, announced today the official winners of the inaugural STAR Media Awards. "Removing the stigma and reversing the perceptional course of cannabis in…
Shawna Seldon McGregor
Leadership
November 5, 2018

Don’t Believe the Hype: Women are Still Struggling to Find Footing, Respect in Cannabis Industry

CANNABIS BUSINESS EXECUTIVE | It’s been great to see the cannabis industry embrace products and services designed specifically for women’s health, wellness and pleasure. But what’s been less heartening is that this influx of female-focused product design, production and marketing has not translated into a greater focus on gender equity in the industry, or equal…
Shawna Seldon McGregor
Leadership
July 9, 2018

Cannabis Conferences: Five Smart Tips for Getting the Most Out of Marijuana Trade Shows

CANNABIS BUSINESS EXECUTIVE | We’re heading into trade show season. So for my latest Cannabis Business Executive column—where I regularly unpack the art of public relations in the cannabis industry—let’s dig into some smart ways to decide what cannabis conferences are worth your time and money, and how to get the most out of any…
Shawna Seldon McGregor
Leadership
May 30, 2018

How to Handle News Media Interactions in the Cannabis Industry

CANNABIS DISPENSARY MAGAZINE | As a business owner, you want the world to know about your products and services. And today, there are more ways than ever for potential customers to discover your dispensary. One of the best ways to reach clients is through a thoughtfully managed media presence. Working with the media doesn’t come…
Shawna Seldon McGregor
Leadership
May 1, 2018

The State of Public Relations in the Cannabis Industry

CANNABIS BUSINESS EXECUTIVE | When Cannabis Business Executive offered me a recurring column to dig into the details and the drama behind the art of communicating to targeted audiences—otherwise known as public relations—I jumped at the opportunity. I knew this would be a fun and enlightening opportunity to peel back the complex layers of publicity,…
Shawna Seldon McGregor