News

Maverick Public Relations Expands to Meet Growing Client Roster

Operations and Marketing Communications Leadership Expands Expertise in Areas of Professional Services, Building Efficiency and Legal Cannabis Markets

 

DENVER (August 10, 2020)—Maverick Public Relations, a boutique public relations and communications agency promoting health, horticulture, science and sustainability customers across North America, is pleased to announce the addition of 20-year agency veteran Stan Wagner. As a Managing Partner, Stan leads the marketing communications for professional services. He is based out of Maverick’s City Park office in Denver.

Established in 2018, Maverick Public Relations is led by seasoned publicist Shawna Seldon McGregor. Maverick PR provides public relations, media training, investor relations, content development, thought leadership development, speaking engagements, response strategy/crisis management and event support.

“In a year of historic events, we have the responsibility to amplify our clients’ stories to a market eager for good news and company solutions,” McGregor noted. “My working relationship with Stan dates back to 2013. Stan was one of the first marketing professionals to enter Colorado’s newly legal cannabis market and I credit him for bringing me into the industry, so I’m thrilled he is joining the Maverick team. Our team benefits through his strategic, creative approach to marketing communications and operations.”

“Since my early days of collaborating with Shawna, I have admired her business acumen and unwavering dedication to high-quality deliverables,” Wagner remarked. “In our years working together, we have collaborated as complementary agencies and I have been her client at multiple companies. It’s an honor to join the Maverick team to contribute to company growth and support the growing client roster.”

Wagner joins Maverick Public Relations from urban-gro, Inc. where he served as Vice President of Marketing and was responsible for the marketing and public relations efforts of the company as it grew from five people to over 60 and a successful navigation of being publicly traded. Wagner’s experience also includes working in the built environment with a focus on energy and resource efficiency, engineering and commissioning firms across the United States. With a cross-functional background in marketing and operations, which includes a decade at Sterling Communications, a West Coast technology-focused PR agency, Wagner provides operations expertise to ensure a positive customer experience.

Maverick PR has grown exponentially since launching in 2018 and represents some of the biggest names in cannabis, including Wana Brands, Lightshade, Quicksilver Scientific, Mary Jane’s Medicinals, Resource Innovation Institute, Fortis Law Partners, Cannabis Doing Good and Harvey’s All Naturals.

The Observer included Maverick PR on its PR Power List Cannabis Honor Roll of 2019 (December 2019). Maverick PR earned a spot on Green Market Report’s 2020 Top 12 Most Effective Cannabis PR Firms (February 2020). McGregor was named one of Green Market Report’s Top 10 Most Influential Communication Professionals to Watch in Cannabis 2020 (January 2020).

 

About Maverick Public Relations

Maverick Public Relations is a boutique communications consultancy focused on providing big agency experience with outstanding client service. Offerings include public relations, media training, investor relations, content development, thought leadership development, speaking engagements, response strategy/crisis management and event support. Maverick Public Relations is recognized as one of the most effective cannabis PR firms of 2019, according to Green Market Report. McGregor has been named a top PR pro by MG magazine (June 2017), Civilized (January 2018) and Cannabis Industry Journal (December 2017). Continue the conversation of advocacy on LinkedIn and Facebook.