Leadership

How to Handle News Media Interactions in the Cannabis Industry

By May 30, 2018February 19th, 2019No Comments

CANNABIS DISPENSARY MAGAZINE | As a business owner, you want the world to know about your products and services. And today, there are more ways than ever for potential customers to discover your dispensary. One of the best ways to reach clients is through a thoughtfully managed media presence.

Working with the media doesn’t come naturally to most, but because the media is such a powerful communications tool, business owners need to be prepared for the next time a reporter calls—or you call them.

Here are tips on how to prepare for and handle three common media interactions.

Source: Cannabis Dispensary Magazine | May 30, 2018 by