Don’t Believe the Hype: Women are Still Struggling to Find Footing, Respect in Cannabis Industry

By November 5, 2018February 19th, 2019No Comments

CANNABIS BUSINESS EXECUTIVE | It’s been great to see the cannabis industry embrace products and services designed specifically for women’s health, wellness and pleasure.

But what’s been less heartening is that this influx of female-focused product design, production and marketing has not translated into a greater focus on gender equity in the industry, or equal treatment from media outlets covering this burgeoning sector.
So for my latest Cannabis Business Executive column—where I regularly unpack the art of public relations in the cannabis industry—I want to take a deeper look at gender equality in the cannabis industry through the lens of the media.