News

Operations and Marketing Communications Leadership Expands Expertise in Areas of Professional Services, Building Efficiency and Legal Cannabis Markets   DENVER (August 10, 2020)—Maverick Public Relations, a boutique public relations and communications agency promoting health, horticulture, science and sustainability customers across North America, is pleased to announce the addition of 20-year agency veteran Stan Wagner. As…

This Power Player’s interview with Alex Halperin of WeedWeek features Shawna Seldon McGregor, who started Maverick Public Relations in 2018 after years at agencies in New York and Denver. Alex and Shawna discuss how successful PR relationships work, what attracts Shawna to a brand and her frustrations with the cannabis mediascape. Read here.   Source:…

There was a time when PR pros were nervous pitching stories about pot to media outlets. But Shawna Seldon McGregor says things have changed – for the better. Shawna talks marijuana PR with Robert just in time for 4/20 – pot’s high holiday! Also, Robert celebrates the moment by singing a line from a Colorado…

The cannabis industry is one of the most unique and restricted industries in general, but when it comes to advertising, marketing and public relations, it stands alone in its capabilities and the landscape in which to operate. The keys to any good marketing or PR campaign in cannabis, since advertising is still almost completely illegal…

As journalists, brand owners and industry professionals, daily we must interact and engage with communication specialists to accomplish a myriad of goals. Like anything, some individuals tend to be more efficient, trustworthy, effective and more of a pleasure to work with overall. There is nothing more upsetting than wasting time and money on services that…

There are thousands of PR firms in New York City, but there are only 50 slots on our annual PR Power List. To salute even more of the great work we’ve seen this year, here’s our honor roll of the most influential firms in the cannabis industry. Agencies on previous honor rolls have graduated to…

BusinessDen | Marketing / Communications / PR Shawna Seldon McGregor has formed Maverick Public Relations, a communications consultancy.   This article originally appeared in June 2019 of BusnessDen. To read the original click HERE to continue reading…

O'DWYER'S | Shawna Seldon McGregor, a former senior vice president at The Rosen Group, has formed Maverick Public Relations, a Denver-based communications consultancy that specializes in the biotech, health & wellness, agribusiness, sustainable technologies, renewable energy, associations, media and cannabis industries. The new agency’s offerings include public relations, media training, investor relations, content development, thought…

DENVER BUSINESS JOURNAL | Shawna Seldon Mcgregor Founder at Maverick Public Relations EDUCATION:  University of Florida (Gainesville, FL) McGregor provides big agency expertise with the hands-on client service of a seasoned communications expert. Media relations, media training, thought leadership development, content creation and response strategies are among the services she offers. This article originally appeared…

CANNABIS BUSINESS EXECUTIVE | DENVER (June 17, 2019) — Shawna Seldon McGregor announced today the formation of Maverick Public Relations, a Denver-based communications consultancy that specializes in biotech, health & wellness, agribusiness, sustainable technologies, renewable energy, associations, media and cannabis industries. “In the ever-evolving worlds of journalism, content creation and marketing, Shawna is an innovative,…