May 2, 2022

Maverick Public Relations Founder Shawna Seldon McGregor Honored as a Top Woman Leader in the Cannabis Industry

Green Market Report’s Women’s Leadership Award recognizes McGregor for her ongoing public relations efforts to elevate the cannabis market NEW YORK CITY (May 2, 2022) — Maverick Public Relations Founder & CEO Shawna Seldon McGregor received the Green Market Report Women’s Leadership Award for Public Relations as part of the GMR Women’s Leadership Awards presentation…
August 11, 2020

Maverick Public Relations Expands to Meet Growing Client Roster

Operations and Marketing Communications Leadership Expands Expertise in Areas of Professional Services, Building Efficiency and Legal Cannabis Markets DENVER (August 10, 2020)—Maverick Public Relations, a boutique public relations and communications agency promoting health, horticulture, science and sustainability customers across North America, is pleased to announce the addition of 20-year agency veteran Stan Wagner. As a…
November 5, 2018

Don’t Believe the Hype: Women are Still Struggling to Find Footing, Respect in Cannabis Industry

CANNABIS BUSINESS EXECUTIVE | It’s been great to see the cannabis industry embrace products and services designed specifically for women’s health, wellness and pleasure. But what’s been less heartening is that this influx of female-focused product design, production and marketing has not translated into a greater focus on gender equity in the industry, or equal…
May 1, 2018

The State of Public Relations in the Cannabis Industry

CANNABIS BUSINESS EXECUTIVE | When Cannabis Business Executive offered me a recurring column to dig into the details and the drama behind the art of communicating to targeted audiences—otherwise known as public relations—I jumped at the opportunity. I knew this would be a fun and enlightening opportunity to peel back the complex layers of publicity,…
April 12, 2018

Interview Ready

CANNABIS DISPENSARY MAGAZINE | As a business owner, you want the world to know about your products and services. And today, there are more ways than ever for potential customers to discover your dispensary. One of the best ways to reach clients is through a thoughtfully managed media presence. Working with the media doesn’t come…