Leadership

CANNABIS BUSINESS EXECUTIVE | We’ve all done it: The fire drill. You’re in the middle of a workday when the alarm bells go off. You leave a project you’re jamming on, walk outside to the designated area, listen to the fire marshal give the spiel about safe exit routes and where you can find a…

CANNABIS BUSINESS EXECUTIVE | It’s been great to see the cannabis industry embrace products and services designed specifically for women’s health, wellness and pleasure. But what’s been less heartening is that this influx of female-focused product design, production and marketing has not translated into a greater focus on gender equity in the industry, or equal…

CANNABIS BUSINESS EXECUTIVE | We’re heading into trade show season. So for my latest Cannabis Business Executive column—where I regularly unpack the art of public relations in the cannabis industry—let’s dig into some smart ways to decide what cannabis conferences are worth your time and money, and how to get the most out of any…

CANNABIS DISPENSARY MAGAZINE | As a business owner, you want the world to know about your products and services. And today, there are more ways than ever for potential customers to discover your dispensary. One of the best ways to reach clients is through a thoughtfully managed media presence. Working with the media doesn’t come…

CANNABIS BUSINESS EXECUTIVE | When Cannabis Business Executive offered me a recurring column to dig into the details and the drama behind the art of communicating to targeted audiences—otherwise known as public relations—I jumped at the opportunity. I knew this would be a fun and enlightening opportunity to peel back the complex layers of publicity,…

CANNABIS DISPENSARY MAGAZINE | As a business owner, you want the world to know about your products and services. And today, there are more ways than ever for potential customers to discover your dispensary. One of the best ways to reach clients is through a thoughtfully managed media presence. Working with the media doesn’t come…

CANNABIS DISPENSARY MAGAZINE | Diverting waste from the landfill is a relatively affordable way to decrease a cannabis company’s carbon footprint.   Source: Cannabis Dispensary Magazine | Oct 12, 2017 by Shawna Seldon McGregor