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Leadership

Leadership
November 5, 2018

Don’t Believe the Hype: Women are Still Struggling to Find Footing, Respect in Cannabis Industry

CANNABIS BUSINESS EXECUTIVE | It’s been great to see the cannabis industry embrace products and services designed specifically for women’s health, wellness and pleasure. But what’s been less heartening is that this influx of female-focused product design, production and marketing has not translated into a greater focus on gender equity in the industry, or equal…
Leadership
May 1, 2018

The State of Public Relations in the Cannabis Industry

CANNABIS BUSINESS EXECUTIVE | When Cannabis Business Executive offered me a recurring column to dig into the details and the drama behind the art of communicating to targeted audiences—otherwise known as public relations—I jumped at the opportunity. I knew this would be a fun and enlightening opportunity to peel back the complex layers of publicity,…
Leadership
April 12, 2018

Interview Ready

CANNABIS DISPENSARY MAGAZINE | As a business owner, you want the world to know about your products and services. And today, there are more ways than ever for potential customers to discover your dispensary. One of the best ways to reach clients is through a thoughtfully managed media presence. Working with the media doesn’t come…