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Leadership
January 8, 2019

Crisis Communications: Tips for Preparing a Response Strategy

CANNABIS BUSINESS EXECUTIVE | We’ve all done it: The fire drill. You’re in the middle of a workday when the alarm bells go off. You leave a project you’re jamming on, walk outside to the designated area, listen to the fire marshal give the spiel about safe exit routes and where you can find a…
News
November 20, 2018

AxisWire Recognizes Cannabis Industry’s Best Publications and Journalist at the First Annual STAR Media Awards

GREEN MARKET REPORT  | LOS ANGELES, Nov. 20, 2018 /AxisWire/ AxisWire, the cannabis industry’s first tech platform designed for cannabis entrepreneurs to expose their brands and cannabis journalists to seek out breaking stories, announced today the official winners of the inaugural STAR Media Awards. "Removing the stigma and reversing the perceptional course of cannabis in…
Leadership
November 5, 2018

Don’t Believe the Hype: Women are Still Struggling to Find Footing, Respect in Cannabis Industry

CANNABIS BUSINESS EXECUTIVE | It’s been great to see the cannabis industry embrace products and services designed specifically for women’s health, wellness and pleasure. But what’s been less heartening is that this influx of female-focused product design, production and marketing has not translated into a greater focus on gender equity in the industry, or equal…
Leadership
July 9, 2018

Cannabis Conferences: Five Smart Tips for Getting the Most Out of Marijuana Trade Shows

CANNABIS BUSINESS EXECUTIVE | We’re heading into trade show season. So for my latest Cannabis Business Executive column—where I regularly unpack the art of public relations in the cannabis industry—let’s dig into some smart ways to decide what cannabis conferences are worth your time and money, and how to get the most out of any…
Leadership
May 30, 2018

How to Handle News Media Interactions in the Cannabis Industry

CANNABIS DISPENSARY MAGAZINE | As a business owner, you want the world to know about your products and services. And today, there are more ways than ever for potential customers to discover your dispensary. One of the best ways to reach clients is through a thoughtfully managed media presence. Working with the media doesn’t come…
Leadership
May 1, 2018

The State of Public Relations in the Cannabis Industry

CANNABIS BUSINESS EXECUTIVE | When Cannabis Business Executive offered me a recurring column to dig into the details and the drama behind the art of communicating to targeted audiences—otherwise known as public relations—I jumped at the opportunity. I knew this would be a fun and enlightening opportunity to peel back the complex layers of publicity,…
Leadership
April 12, 2018

Interview Ready

CANNABIS DISPENSARY MAGAZINE | As a business owner, you want the world to know about your products and services. And today, there are more ways than ever for potential customers to discover your dispensary. One of the best ways to reach clients is through a thoughtfully managed media presence. Working with the media doesn’t come…
News
February 12, 2018

The Pot Industry Is Only a Small Part of Tourism in Colorado – but It’s Totally Worth Checking Out

POPSUGAR | On my first trip to Colorado, all I could think about was how weed was legal — and how I totallyneeded to hit up a dispensary. Having never visited the incredibly beautiful state, I also possessed what I now know was a completely naive perspective: that all the fun things to do in…
News
January 5, 2018

Meet The PR Pros Fighting To End The Stigma Of Cannabis Use

CANNABIS DISPENSARY | Shawna Seldon McGregor is the Senior Vice President of The Rosen Group, a New York-based full-service communications firm that expanded its services into Denver when Colorado voted in favor of recreational cannabis use. How did you get your start in cannabis public relations? I opened the Denver office of The Rosen Group in…
News
December 14, 2017

Top PR Firms in Cannabis of 2017

CANNABIS INDUSTRY JOURNAL | Established in 1984 and headquartered in New York City, The Rosen Group has been working in cannabis since the inception of adult-use in Colorado to bring cannabis messaging to the national stage, collaborating with mainstream and industry media outlets and working with brands to cement positioning as thought leaders. TRG partners…
Leadership
October 12, 2017

Cannabis Waste Diversion: What’s Next?

CANNABIS DISPENSARY MAGAZINE | Diverting waste from the landfill is a relatively affordable way to decrease a cannabis company’s carbon footprint.   Source: Cannabis Dispensary Magazine | Oct 12, 2017 by Shawna Seldon McGregor
News
June 22, 2017

PR Pros: Shawna McGregor puts Down Roots

MG RETAILER | Someone who understands how to place your brand or story in front of editors and on the best outlets for your markets–they can give you a valuable edge when building your brand. It’s a science. Someone like Shawna McGregor  - University of Florida alum with a B.S. in Public Relations, Advertising and Advanced…
News
July 1, 2015

Interview: Shawna Seldon McGregor

CULTURE MAGAZINE | Shawna Seldon McGregor | Public Relations Consultant When and how did you become an advocate for cannabis? I have always believed in the power of cannabis, and I have always considered myself a cannabis advocate, but I really started getting involved in the industry when Colorado voters said “yes” to Amendment 64, and the state…