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Leadership

Leadership
January 8, 2019

Crisis Communications: Tips for Preparing a Response Strategy

CANNABIS BUSINESS EXECUTIVE | We’ve all done it: The fire drill. You’re in the middle of a workday when the alarm bells go off. You leave a project you’re jamming on, walk outside to the designated area, listen to the fire marshal give the spiel about safe exit routes and where you can find a…
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Leadership
November 5, 2018

Don’t Believe the Hype: Women are Still Struggling to Find Footing, Respect in Cannabis Industry

CANNABIS BUSINESS EXECUTIVE | It’s been great to see the cannabis industry embrace products and services designed specifically for women’s health, wellness and pleasure. But what’s been less heartening is that this influx of female-focused product design, production and marketing has not translated into a greater focus on gender equity in the industry, or equal…
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Leadership
July 9, 2018

Cannabis Conferences: Five Smart Tips for Getting the Most Out of Marijuana Trade Shows

CANNABIS BUSINESS EXECUTIVE | We’re heading into trade show season. So for my latest Cannabis Business Executive column—where I regularly unpack the art of public relations in the cannabis industry—let’s dig into some smart ways to decide what cannabis conferences are worth your time and money, and how to get the most out of any…
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Leadership
May 30, 2018

How to Handle News Media Interactions in the Cannabis Industry

CANNABIS DISPENSARY MAGAZINE | As a business owner, you want the world to know about your products and services. And today, there are more ways than ever for potential customers to discover your dispensary. One of the best ways to reach clients is through a thoughtfully managed media presence. Working with the media doesn’t come…
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Leadership
May 1, 2018

The State of Public Relations in the Cannabis Industry

CANNABIS BUSINESS EXECUTIVE | When Cannabis Business Executive offered me a recurring column to dig into the details and the drama behind the art of communicating to targeted audiences—otherwise known as public relations—I jumped at the opportunity. I knew this would be a fun and enlightening opportunity to peel back the complex layers of publicity,…
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Leadership
April 12, 2018

Interview Ready

CANNABIS DISPENSARY MAGAZINE | As a business owner, you want the world to know about your products and services. And today, there are more ways than ever for potential customers to discover your dispensary. One of the best ways to reach clients is through a thoughtfully managed media presence. Working with the media doesn’t come…
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Leadership
October 12, 2017

Cannabis Waste Diversion: What’s Next?

CANNABIS DISPENSARY MAGAZINE | Diverting waste from the landfill is a relatively affordable way to decrease a cannabis company’s carbon footprint.   Source: Cannabis Dispensary Magazine | Oct 12, 2017 by Shawna Seldon McGregor
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